Top 5 Social Apps on Android in Bulgaria: Q2 2023 Performance

In the second quarter of 2023, the top social apps on the Android platform in Bulgaria displayed diverse performance trends in terms of weekly downloads, revenue, and active users. Below is a detailed analysis of each app's performance.

TikTok saw a consistent increase in weekly revenue, peaking at around $26K in the last week of June. Weekly downloads fluctuated, starting from 11.4K at the end of March and ending at 10.4K in late June. The app maintained a high number of active users, ranging from 909K to nearly 987K throughout the quarter.

Facebook exhibited steady weekly revenue, with minor fluctuations, peaking at $355 in late May. Downloads varied, with a noticeable peak of 10.8K in mid-April and a slight dip to 7.7K by the end of June. Active users remained robust, fluctuating between 2.84M and 2.91M.

Instagram had a modest revenue increase, peaking at $60 in the final week of June. Weekly downloads showed some variability, peaking at 8.5K in mid-April and ending at 7.7K by late June. Active users remained relatively stable, ranging from 932K to 955K.

Facebook Lite, despite having no revenue data, showed consistent download numbers, starting at 5.2K in late March and ending at 5.2K in late June. Active users were steady, fluctuating between 140K and 151K throughout the quarter.

Likee - Short Video Community had minor revenue peaks, notably $50 in late May. Weekly downloads remained stable, with a slight peak of 2.9K in mid-June. Active users fluctuated slightly, ranging from 52K to 58K over the quarter.

The data for this analysis comes from Sensor Tower. For more in-depth insights and trends, please visit Sensor Tower's website.